How Much Should a Logo Cost? In my opinion not $35, and certainly not $300,000!

How much does a logo cost and what is important to consider in logo design? Full disclosure: I AM a creative person. I have been a designer all of my life, as well as a life long musician. I have seen many artists taken advantage of, and not paid a fair amount for the work they have done. This is sadly a common occurrence. For every hundred starving artists there also seems to be one who is capable of helping well heeled [...]

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Corporate Sameness – Is it a curse or a blessing?

When I was a kid we used to drive from our home in New York down to Florida just about every winter. This was back in the 1970’s-80’s, and I loved seeing all of the [...]

OUR WORK: Sentinel Financial Coaching

Avanti Strategy and Design client Sentinel Financial Coaching. Avanti designed the corporate logo, and developed a strategy for their Internet rollout strategy.
This project is just starting to pick up some steam. Jason from Sentinel contacted us recently to talk about a new business he was building. He was specifically interested in [...]